1
The Bundesliga have announced that Sky Sports, BBC, Amazon, the Overlap and thats Football will be the home of the Bundesliga for this season.
The rights for this season will be split across the three days.
On Friday, the BBC, the Overlap and That’s Football, a Youtube channel owned by Mark Goldbridge, and the Bundesliga YouTube channel, will show the Friday night game. The first game to be shown through this idea is Bayern Munich vs RB Leipzig to open the season this Friday.
Sky will show the Saturday evening game, then Amazon will show the Sunday games, but they will be behind a Pay-Per-View model.
On this model, Bundesliga international said:
“We are delighted to announce our new-look line up of great media partners as part of our multi-platform strategy in the UK and Ireland”
“Our approach is as diverse as our supporters: by combining established broadcasters with digital platforms and content creators, we are taking a progressive step in how top-level football can be experienced.”
“This multi-layered strategy allows us to connect with more audiences across the UK and Ireland, giving every supporter the chance to engage with Football As It’s Meant To Be in the way that suits them best.”
Sky is also the rights holder for the league in Germany, where the rights are worth €1.346 billion per season. As well as in Italy.
GGFN | Jack Meenan
